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In the first quarter of 2022, we've held our Let's Go Launch event, our first joint Sales & Ops All Access call, and launched a handful of releases aimed to help drive purchase. Let's put it all to the test and see which branch can work together to come out on top in purchase leads month over month. We have the tools, we have the people, we have the work ethic and teamwork! Show us what you're made of - LET'S GO!
Work together in your branch to make a plan for increasing your purchase leads month over month. The top 3 branches each round will win lunch for the branch! See the list of purchase lead tactics below for ideas of how you can climb to the top!
- First round: Month of April (% increase compared to March)
- Second round: Month of May (% increase compared to April)
- Top 3 branches each round will win lunch for the branch!
- Managers! Need ideas for how to drive this contest within your branch?
Let's Go contest dashboard
Review the Let's Go Sales Contest dashboard to see how your team is doing. We are looking for the top branches with percentage increase in Purchase Leads this month compared to the previous month.
The top widget on the dashboard shows all branches alphabetically with the percent of new leads this month compared to total leads created last month. Keep in mind if you are looking at the dashboard on March 20 you are seeing leads for 2/3 of the month of March compared to the entire month of February.
In the example below, Act 6 Lyon Davis had 5 purchase leads in February and 8 purchase leads (so far) in March; 8 divided by 5 equals 1.6 or 160%.
Below the main dashboard are 5 alphabetical lists of branches that will show the specific number of leads from this month and last month.
Purchase lead tactics
- The Guild Edge sales playbook
- Tuesday update calls & Pre-approval check-ins
- Real estate office visits
- Open house visits
- Zillow pre-mover leads
- Social Studio
- Lead follow up workflows
- Digital Promotional Packages
- BombBomb video check-ins
- Retail presentations - Lunch n Learns
Brush up on your product marketing. Be sure to check out the Guild Marketing Lookbook below.